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Hyperlink to Persuasion - ClickZ - 0 views

www.clickz.com/3101271 call to action links best practice momentum persuasion architecture
shared by Frederik Van Zande on 20 Dec 08 - Cached
  • Frederik Van Zande on 20 Dec 08
     
    The elements of persuasive architecture -- momentum, calls to action, credibility, trigger/keywords, AIDAS, WIIFM, and benefit-oriented copy -- depend on proper hyperlink use. Understanding what to hyperlink, when to do so, and why can turn mediocre conversion rates into superior ones.
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Personas for Persuasion Architecture and Scenario Design - 0 views

www.futurenowinc.com/personas.htm architecture copywriting e-marketing information persona usability
shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Conversion Rate Marketing - Future Now persuades your prospects to take action
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